Business to Business

Business to Business

Essential part of Brand Power Generator' portfolio consists of B2B projects for the clients selling products and services to other companies.


Program for regional expansion

Our agency has been working with Elektroskandia for quite a long period. We have realised a plenty of projects such as web-site, broshures, radiospots, souvenirs, etc. One of the projects was launching the network of Cash & Carry shops in Saint-Petersburg, Moscow, Rostov-na-Donu and Ekaterinburg. First of all the research was conducted to analyse competition. Further on the concept was worked out as well as media-strategy for different cities.

Nevskij Plaza

Direct mail program

Nevskij Plaza project is the development and reconstruction of the block Nevskij 55-59, including the construction of business centre and shopping malls. In terms of the requested tasks our agency worked out logo for the complex as well as sales broshure to be used as the image and informative marketing tool. It was intended for direct mailing to potential tenants of the new premises.


5S workplace organization

Caterpillar company was conducting training courses to introduce the Japanese methology of work quality improvement - 5S. "Seiri" - sort, "seiton" - set in order, "seiso" - shine, "seiketsu" - standardize, "shitsuke"- sustain. Brand Power Generator implemented package of illustrative tools, explaining 5S methology in a simple way.